“Be Part of the Scene”

We are tasked to create awareness and increase attendance for the Newport Beach Film Festival 2022, we set out to encourage local residents to get involved and be more than background extras for this prestigious annual event.

To do so, we created an integrated campaign using a pair of illustrated “Director Hands” to frame our messaging as well as people visiting surrounding businesses and locations as a fun way to inspire them to “Be Part of the Scene.”

GUERRILLA

PRINT / POSTER

SOCIAL

OOH

APPAREL