THE WORLD BIGGEST
ICONIC BRAND.
LAUNCHED OVER
100 MARKETS.
I spearheaded the comprehensive visual identity and global marketing campaign for Leo Burnett's flagship brand, extending its reach to over 100 markets while crafting brand concepts, ATL/BTL campaigns, cinema, digital content, print materials, POS, package design, CI, VI ... and trademark designs.
ATL visuals for global markets
CI for Marlboro family
special pack for Swiss market
special menthol pack for global markets
Selected Works
QUOTAart direction
Mazda CX-50art direction
EVERYONE PLAYS A PARTart direction
FEEL ALIVEart direction
BE PART OF THE SCENEart direction
INSPIRATIONart direction
LADY'S 501art direction
UGLY FISHart direction
DEFY CONVENTIONart direction
FIAT 500Cart direction
McGRANDart direction
MAZDA SPACEart direction
Copyright © 2024 ZAK MASAKI. All rights reserved.