“UGLY” fish draws pedestrians’ attention to really ugly facts"
- WWF Europe
Provocative advertising images, featuring 'ugly fish,' draw attention to actual ugly facts: overfished seas as well as the threat to the livelihoods of more than 800 million people. The campaign was the pitch for WWF Europe and was published via TV, print media, out-of-home, and online in over 20 European countries.
In 2019, the campaign was selected to be part of the permanent collection of the Poster House Museum in NYC
Selected Works
QUOTAart direction
Mazda CX-50art direction
EVERYONE PLAYS A PARTart direction
FEEL ALIVEart direction
BE PART OF THE SCENEart direction
INSPIRATIONart direction
LADY'S 501art direction
DEFY CONVENTIONart direction
FIAT 500Cart direction
MARLBOROart direction
McGRANDart direction
MAZDA SPACEart direction
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