We Are More Human in Nature

Mazda CX-50 Launch Campaign

"Mazda engaged their audience in the most unexpected way"

- Ad Age


While images can capture nature’s beauty and scale, a beautifully written passage creates a more powerful, indelible picture in each of us.

So, we gathered and curated quotes from naturalists, novelists, and poets to start the conversation.

No heavy-handed sell. Just beautiful words that put you there.

An immersive reality experience offered a deeper dive into the outdoors and a glimpse at the first-ever Mazda CX-50.

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- Case Study -

- Paid Social -

- Social Content - 

50 hours live streaming an actual live stream

 

"Unique live STREAM event -without showing or talking about vehicle at all "

- Ad Age

- OOH -

transporting nature into NYC

Selected Works

QUOTAart direction

EVERYONE PLAYS A PARTart direction

FEEL ALIVEart direction

BE PART OF THE SCENEart direction

INSPIRATIONart direction

LADY'S 501art direction

UGLY FISHart direction

DEFY CONVENTIONart direction

FIAT 500Cart direction

MARLBOROart direction

McGRANDart direction

MAZDA SPACEart direction

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