ASSIGNMENT: INSPIRATION

National Geographic x Mazda

reaching more than

225+ million viewers

National Geographic and Mazda embarked on a journey to find the next great storyteller.
We challenged all creators, storytellers, and visionaries – to capture extraordinary moments that leave a lasting impact using the same perspectives, and the same philosophies that Mazda’s engineers apply in the creation of every single car.

Assignment: Inspiration began with a contest shared through social media and encompassed web and video content. Out of over a hundred thousand entries, three finalists were selected to compete for a once-in-a-lifetime shot to go on assignment with National Geographic Travel.

The campaign consisted of hundreds of pieces of content shared across various social and digital channels. The effort culminated in a 45-minute television special that aired on the National Geographic network.

- ADWEEK

- ADWEEK 2