"Newport Beach Film Fest Revisits Iconic Movie Scenes, With a Twist"

- Muse by Clio

"Top Spot of the Week"

- SHOOT

 Our “Everyone Plays a Part” campaign took iconic, legendary scenes from cinema and introduced them to iconic, legendary Newport Beach landmarks.

For their 20th anniversary, the Newport Beach Film Festival asked us to create a campaign that celebrates how the festival has become an integral part of Newport Beach culture.
To illustrate how the film festival has influenced the lives of locals, we developed a series of theatrical trailers that screened throughout the festival.

INSPIRED BY
THE MOVIE

To express the idea that the film festival has had an effect on the entire community, our “EVERYONE PLAYS A PART” print campaign contrasted iconic Newport Beach landmarks with legendary scenes from cinema. Here locals go about their daily Newport routines, inspired by the art of film.

500M MEDIA IMPRESSION
3,500+ SUBMISSIONS
30,000 ATTENDEES
400+ FILMS FROM 50+ COUNTRIES