PEOPLE WERE GOING TO "PILOT" WITH THEIR HANDS

People were going to “pilot” with their hands a Fiat 500C in a race on a split screen.
Over 20.000 people have played in Germany and 80% of the coupons have been used.

CUSTOMIZE YOUR CANVAS

Cars mounted a gallery walls for the CUSTOMIZE YOUR CANVAS exhibition – to generate publicity. The descriptor tags on the wall next to the art pieces contain the words: Customize your canvas. www.fiat500c.com